There could be various reasons why some people may not choose to shop small or support small businesses. Here are a few possible reasons:
Convenience: Larger retailers often offer a wider range of products in one place, making it more convenient for shoppers who prefer a one-stop shopping experience.
Price: Larger businesses may have the advantage of economies of scale, allowing them to offer products at lower prices compared to small businesses.
Brand Recognition: People may feel more comfortable buying from well-known brands as they may trust the quality and reliability of products or services.
Accessibility: Small businesses might not be as visible or easily accessible as larger ones, especially in terms of physical locations or online presence.
Awareness: Some consumers may not be aware of the benefits of supporting small businesses, such as personalized service, unique products, and the positive impact on local communities.
Marketing and Advertising: Larger companies often have bigger budgets for marketing and advertising, making them more visible and top-of-mind for consumers.
Perceived Risk: There may be a perception that smaller businesses are riskier or less established, leading some consumers to prefer the perceived stability of larger enterprises.
It's essential to note that these reasons may vary from person to person, and some individuals actively choose to support small businesses for the unique products, personalized service, and the desire to contribute to local economies.
My hope is that as education grows regarding small business and how they add a personal element to your products and the economy, that People will start supporting local Small business.
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